CRAFT YOUR MESSAGE

Why are you writing? Who are you talking to? How are they feeling? And what do you want them to do next? These important questions will frame every message you send to customers.

Make sure to make it crystal clear up front who you are, what you’re “selling,” and what benefit readers will get if they do XYZ next step. Then, all that’s left is to select your email template, style your copy and images, and include a strong Call To Action!

BUILD YOUR LIST

Import your email list or select any tagged group in your contact list. (“My what?”) Lucky you, your website has been collecting customer emails all along! Thanks to your Client Relationship Builder, all you have to do is select the group of customers who will receive your message.

SEND AND TRACK

Check for typos, test your email, then send away! You’ll be able to see how many contacts opened your email, visited your page, and made a purchase using Google analytics and built-in performance tools. Use information you gather here to refine your next campaign’s message, tone, timing and audience.

SHARE YOUR EMAIL

You can stop here, or you can share your email to get maximum impact. Your email campaigns are saved as a Landing Pages on your domain, so you can share the link on social media and get your offer found on search engines.